An old-school video game inspires a new generation of tech enthusiasts.

Employees from We Energies’ IT Services department met with five classrooms of seventh and eighth graders at Woodlands School Inc. in Milwaukee to highlight the information technology (IT) industry and build a video game similar to Pong.

The group participated in the Hour of Tech Week (Dec. 5 to 9) in partnership with MKE Tech Hub Coalition, a regional effort to inspire and show students the power of technology and innovation in southeastern Wisconsin. The program is designed to develop an interest in technology among young students.

“It’s gratifying to see the joy on the students’ faces as they program an app all on their own,” said Tim Schlitz, director — operations applications at We Energies. “We are so honored to be part of this program that inspires kids to consider a future in a tech industry full of opportunity.”

MKE Tech Hub Coalition is a nonprofit membership organization that serves as a unifying voice for the Milwaukee tech ecosystem, formed to meet the need for tech workers and specifically to double tech talent in the Milwaukee region. We Energies is a Gold Sponsor of the MKE Tech Hub Coalition, and Molly Mulroy, executive vice president and chief administrative officer of WEC Energy Group, We Energies’ parent company, is the chair of the organization. Go to to learn more.